Sansiri engages 13 artists to inspire positivity and support all Thais, sharing smiles through the virtual world in the Feel Good campaign 'Live Love Joy', encouraging everyone to live meaningfully and happily every day, launching on September 21.

· Sansiri aims to be part of the movement to inspire positivity and encourage all Thais to rise up and live every day meaningfully and happily with the 'Live Love Joy' campaign, bringing together 13 artists of various ages, genders, and backgrounds to create a unique illustration art piece on September 21 via Facebook: Sansiri PLC
· The campaign reflects the insights of Thais during this time, who long for a return to a happy life, connecting in a virtual community through the characters depicted in the artwork, making 'happiness truly achievable' through three concepts: 'Live - experiences of life', 'Love - love', and 'Joy - the imagination of happiness'.
· Led by Sethaput Thaveesin, CEO and a thought leader beloved by the younger generation, who shares the idea of 'We Will Not Leave Anyone Behind' through the character of the Little Prince.
· Reinforcing the commitment to the concept 'Made for Life for a better life for everyone', providing a lifestyle that goes beyond just housing and promoting diversity and equality in Thai society.

Sethaput Thaveesin, CEO of Sansiri Public Company Limited, stated that due to various circumstances preventing everyone from fully engaging in life outside their homes or socializing as before, Sansiri wishes to be part of creating positive energy and encouraging Thais to rise up and live every day meaningfully and happily. This campaign delivers happiness through the interactions of various characters that convey meaningful stories about life, reinforcing the concept 'Made for Life for a better life for everyone' and reflecting Sansiri's brand DNA, which is committed to providing a lifestyle that is more than just housing.

In this campaign, Sethaput joins the 13 artists to express the idea of 'We Will Not Leave Anyone Behind' with the character of the Little Prince, who brings food to help and spread happiness to Thais, supporting equality in Thai society.


Sethaput Thaveesin, CEO of Sansiri Public Company Limited

'I want everyone to help each other and share happiness because every life has meaning. If we understand, empathize, and care for those around us, we can create true happiness. I hope this campaign can inspire, share smiles, and spread positive energy to all Thais until the day we can all come together to live happily and do meaningful things again.'

Tosaporn Karakij, Corporate Marketing Manager of Sansiri Public Company Limited, discussed the campaign concept 'Live Love Joy - Dream, Inspire, Share Every Smile', which uses art as a universal language that can communicate understanding without limitations of race, language, or age, serving as a medium to deliver happiness and inspire others, or 'Pass the Art Forward, Towards the Joy of Life'. This initiative arose from the desire to see smiles that are longed for in Thai society through the unique artwork created by the 13 artists, questioning the happiness of life that is yearned for. The works from the 13 artists will be available for viewing together virtually for the first time on Facebook: Sansiri PLC on September 21, along with various activities for everyone to participate and share smiles together.

Tosaporn also mentioned that creating projects and campaigns virtually can delve deeper into customer insights and help make the Sansiri brand more tangible and accessible. The company is committed to creating vibrancy.

Innovation in the real estate business and attracting diverse customer groups is currently emphasized through online and social media channels, reaching various target groups, including working-age individuals, seniors, and teenagers, aligning with the behavior of Sansiri's target customers who increasingly engage with the brand through social media due to the COVID-19 pandemic.

Additionally, in October, Sansiri will bring these artworks to life with social media activities, inviting everyone to be part of sharing smiles with all Thais, such as changing Facebook profile pictures, Facebook frames, IG filters, and more, including Art Hopping activities to hunt and view works from each artist in mini pop-up exhibitions at Sansiri projects like XT Huai Khwang, Edge Central Pattaya, The Base Saphan Mai, La Habana Hua Hin, D Condo Hideaway, and Anasiri Bangna, continuously delivering happiness to all Thais through the diverse atmospheres of Sansiri projects.

SANSIRI x 13 Diverse Artists with unique art for all Thais. The 13 artists participating in the 'Live Love Joy - Dream, Inspire, Share Every Smile' campaign range in age from 7 to 75 years, each with a distinct style of creation, including professional and amateur artists, special needs children, and disadvantaged individuals. Each artist will narrate their own story of happiness through experiences (Live), love (Love), imagination (Joy), and simple yet meaningful activities that powerfully inspire viewers, reflecting diversity, equality, and the celebration of art as something accessible to everyone without limitations.

  • LIVE - experiences of life. This group of artists uses art to influence life and convey stories of happiness in the community, including Peera Ongawa, a 75-year-old artist who uses art to heal and alleviate symptoms of auditory hallucinations; Sethaput Thaveesin, CEO of Sansiri, a thought leader beloved by the younger generation who initiated the 'No One Left Behind' campaign; Kanith, a world-renowned artist whose works stem from life experiences; MAX Kriangkrai Kimsawat, a color-blind artist who sees vibrant differences; and Jakkajingjing from the Near Midnight group, a being that can be anything to teach youth about differences and equality.
  • LOVE - love. Artists who use love as a driving force for their art include Anan, an artist who perfectly conveys the character of animals alongside human activities; Anda x Ninnin by happybooonz, who is captivated by the cuteness of cats, creating a cat universe from their imagination; Pnk.ff, an artist inspired by small moments of happiness around them; and Nong Ladoo, a 7-year-old artist with immense creative power who has loved art since the age of 3.
  • JOY - the imagination of happiness. This group of artists shares the joy of life with everyone who experiences it, including the ARTSTORY BY AUTISTIC THAI community, a group of talented autistic children creating meaningful art and life; Alanlert, who brings joy through unique imaginative paintings; Fartboil, an artist known for warm artwork in their lines; and Jen.Two, who always brings smiles from bright memories with colors.

Watch the campaign video at https://m.youtube.com/watch?v=AQNUd5HdJ48&feature=youtu.be
Enjoy virtual art anywhere from the 13 artists and follow many interesting activities with the 'Live Love Joy - Dream, Inspire, Share Every Smile' campaign from today until October on Facebook: Sansiri PLC.